Elvis attended a rehearsal for the show to unveil a big cut-out of him on the top of the Times Square Paramount Theater promoting the premiere of Love Me Tender.
He also gave a press conference, which he handled in a "polite, personable, quick-witted and charming" manner. About his influence on teenagers Elvis stated: " My Bible tells me that what he sows he will also reap, and if I'm sowing evil and wickedness it will catch up with me. If I did think I was bad for people, I would go back to driving a truck, and I really mean this".
Elvis got inoculated with the new polio vaccine as part of a public service announcement for the March of Dimes.
At the Maxine elliot Theater, West Thirty-ninth Street, at 8.00 p.m. Elvis sung Don't Be Cruel, Love Me, Love Me Tender and Hound Dog. This was his second appearance on the Ed Sullivan Show.