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Un Fenomeno Mondiale

January 18, 2022 | Book

Published by NovAntico Editrice is the 156-page book 'Elvis Presley - Un Fenomeno Mondiale Nelle Cronache Italiane 1956 - 1959' ('Elvis Presley - A World Phenomenon - Italian Chronicles 1956 - 1959') by Luca di Luca Castellino and Ernesto Zucconi was released December 6, 2021. 
Description: The first volume in the ‘Elvis Presley - A Worldwide Phenomenon’ describes how the media covered Elvis Presley from 1956 to 1959. The Elvis phenomenon, as the authors write on the back-cover of their book, has grown beyond the standard of stardom, with celebrities such as Rudolph Valentino or Marilyn Monroe, becoming the iconic representation of an uninhibited generation that no longer wanted to live according to the morals and ethical principles of their parents’ generation.

Elvis was both an object of worship for young men and women all over the world, but also a threat to many parents. They were worried by his pelvic movements and his disruptive proxemics, which were in stark contrast to the moral values of the fifties, not only in America, but also in Italy. 
Based on the research of 31 newspaper titles, (youth) magazines and many other documents from this period, the authors compiled an overview of 458 articles and citations on Elvis Presley from this time-frame, including his influence on other Italian artists, who started to copy him on and off stage.

Leafing through the pages, and reading the original coverage of the Elvis Presley  phenomenon - that strange white boy with a black voice, bright clothes and his hair in a crazy quaff, who changed the history of music and the society of his time  - really comes alive.

The next volumes will cover the years 1960 to 1964 (volume 2), 1965 to 1969 (volume 3), 1970 to 1974 (volume 4) and finally 1975 to 1977 (volume 5). 

Source:Elvis Day By Day
ElvisDayByDay wrote on January 18, 2022
Ha ha ha, perhaps I should have stayed on as an editor for this site as all the news seems to be sourced from my day by day blog :-) A pity that the link doesn't work though.