Streaming video is about to get all shook up, by the King of Rock ‘n’ Roll. Elvis Presley will be the subject of a new, dedicated live-streaming channel through a deal between Cinedigm and ABG / EPE starting in early 2022.
The free, ad-supported channel will be available in the U.S. and Canada online, on smart TVs and via streaming platforms.
The Elvis Presley Channel will air "Elvis archival content and specials, as well as musical content from some of the most influential rock ‘n roll artists that inspired the music industry," according to Cinedigm.
An Elvis-centric channel "opens up streaming possibilities to an entirely new demographic in the fastest-growing segment of the ad-supported business."
"There are few individuals more iconic than Elvis Presley, he transcends time, genre and medium. The channel will allow a whole new audience to experience Elvis, while also giving his fans a more in-depth look at their idol."
Cinedigm has seen success with the Bob Ross Channel which features more than 350 episodes of the beloved PBS icon painting his happy little trees.
Planned programming for The Elvis Channel includes documentaries and previously aired specials like "Elvis, the '68 Comeback Special", "Elvis Aloha from Hawaii Via Satellite" and "Elvis by the Presleys".
The channel will also stream rare home footage of Elvis from the Graceland Archives.
"Many of music's most iconic locations will be on display, with specials on what helped shape rock ‘n' roll, as well as general music documentaries. The new channel will provide viewers an intimate view into the artist that defined a generation with exclusive films, specials, and documentaries," according to Cinedigm.
"The Elvis fandom is incredibly passionate, and Cinedigm is best-in-class when it comes to serving fervent fan bases," they said.