France has had this commercial for about ten days, in advance to the European soccer championship starting next week. The announcer, "Winamax," is an online betting operator, whose image they're trying to sell is "look how cool we are" (their twitter account is embarrasing, a perfect image of attention whores flooding messages in which they try too hard to be funny).
Anyway, as Marcel Proust's character, Baron de Charlus, put it: "disfiguring a masterpiece is even harder than creating it".