My name is George Dassinger and I was a VP - Rogers & Cowan Public Relations’ Corporate Entertainment division - based in New York City from the late ‘70s through the mid ‘80s. It was 1982, early spring, when I received a phone call from the West Coast office saying the company signed a new client. I would help launch the account under the guidance of the Beverly Hills office. Elvis’ home and entourage refuge was being turned into a “museum”. It was going to be “Graceland – the museum”. I was told to fly to Memphis to visit Graceland. Report back after my visit, be fair and objective and provide an evaluation of media, promotional options and “a preview day”.
moreUpdated: Dec 25, 2009